南海三沙岛屿旅游开发内陆市场偏好研究——基于郑州市场的调查被引量：8

Research on the Inland Market Preference of South China Sea Islands Tourism Based on the Investigation of Zhengzhou Market

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摘要在当前复杂的国际背景下,南海三沙海岛旅游开发意义重大。以内陆客源市场开发为对象,通过对郑州市居民的问卷调查分析,对三沙海岛旅游开发的意义、居民旅游意愿、旅游时间与经济花费意愿、旅游吸引物、旅游方式、旅游产品偏好等问题进行了系统的研究,从文化程度、职业、家庭收入等视角系统分析内陆客源市场对三沙旅游的市场偏好,并从海岛旅游产品开发、拓展旅游市场、增加旅游客流等方面对南海三沙岛屿旅游开发提出了相应的对策和建议。 Under current complicated international background, the islands tourism development of South China Sea has important sense. The paper analyses the market preference from the degree of education, occupation, incomes based on Zhengzhou＇ s market questionnaire of the sand island tourism significance, residents travel intention, travel time and economic willingness, tourist attractions, tourism preference of tourism products, and many other issues. Finally the paper gives a lot of advices on the South China Sea island tourism development.

作者张立生

机构地区河南财经政法大学旅游与会展学院

出处《地域研究与开发》 CSSCI 北大核心 2013年第4期106-111,共6页 Areal Research and Development

基金国家软科学研究计划项目(2008GXS5D119) 河南省科学技术厅软科学项目(132400410271)

关键词岛屿旅游内陆市场偏好南海三沙岛屿郑州市 islands tourism inland market preference South China Sea islands Zhengzhou City

分类号 F590 [经济管理—旅游管理]

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