1Brown, Tom J.and Dacin. Corporate Associations and Consumer Product Response [J] . Journal of Marketing, 1997, 61(1).
2Sen,Sankar,Bhattacharya. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social P, esponsibility [J]. Journal of Marketing esearch. 2001_ 38(2 .
3Carrigan, Marylyn, Ahmad Attalla. The Myth of the Ethical Consumer-do Ethics Matter in Purchase Behaviour? Journal of Consumer Marketing, 2001, 18(7): 560-578.
4Maignan, Isabelle, O. C. Ferrell. Corporate Citizenship as a Marketing Instrument: Concepts, Evidence and Research Directions. European Journal of Marketing, 2001, 35(3/4): 457- 484.
5Mohr, Lois A., Deborah J. Webb, Katherine E. Harris. Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior. Journal of Consumer Affairs, 2001, 35(1): 45-72.
6Murray, Keith B., Christine M. Vogel. Using a Hierarchy of Effects Approach to Gauge the Effectiveness of CSR to Generate Goodwill Towards the Firm: Financial Versus Nonfinancial Impacts. Journal of Business Research, 1997, 38(2): 141-160.
7Handelman, Jay M., Stephen J. Arnold. The Role of Marketing Actions with a Social Dimension: Appeals to the Institutional Environment. Journal of Marketing, 1999, 63(3): 33-48
8Mohr, Lois. A., Deborah J. Webb. The Effects of Corporate Social Responsibility and Price on Consumer Responses. Journal of Consumer Affairs, 2005,39(1): 121-147.
9Brown, T. J., P. A. Dacin. The Company and the Product: Corporate Associations and Consumer Product Responses. Journal of Marketing, 1997, 61(1): 68-84.
10Bhattacharya C B., Sen, Sankar. Consumer-company Identification: A Framework for Understanding Consumers' Relationships with Companies. Journal of Marketing, 2003, 67(4): 76- 88.