摘要
手机支付在我国面临重大发展机遇,应用前景十分光明。本研究在UTAUT模型的基础上,增加成本和感知风险两个因素,建立结构方程模型,通过问卷调查收集数据,分析影响用户采纳手机支付行为的主要驱动和制约因素。利用SPSS和AMOS在数据分析的基础上对模型进行了修正,结果表明:社会影响和期望效用是消费者采纳手机支付的动力,感知风险和成本是消费者采纳手机支付的阻力。该研究结论具有理论贡献,也为手机支付运营商提供了管理启示。
Mobile payment is a promising area in China. Integrating the prospective user＇ s cost and perceived risk with the Unified Theo- ry of Acceptance and Use of Technology （ UTAUT）, we propose a research model and collect data by survey to investigate the determi- nants of the mobile payment adoption in China. By revising the hypothesized model based on the data analysis by SPSS and AMOS, we find empirically that for the adopters of mobile payment, social influence and performance expectancy are the drivers, whereas cost and perceived risks are the barriers. The finding is theoretically meaningful and practically useful to mobile payment service providers.
出处
《管理评论》
CSSCI
北大核心
2013年第12期50-59,共10页
Management Review
基金
国家自然科学基金项目(71131004
71201050)
教育部人文社科规划基金项目(12YJC630149)
关键词
手机支付
整合技术接受与使用模型(UTAUT)
采纳者
模型修正
mobile payment （MP）, unified theory of acceptance and use of technology （UTAUT）, adopters, model modification
