摘要
对2012年全国各省区乘用车上牌登记数据进行统计分析,计算各省区乘用车消费市场集中度指数以及不同乘用车制造商在各省区的区位商指数,并利用GIS软件制作空间地图,分析各省区的乘用车消费市场集聚状况和各制造商市场占有率的省区差异。研究表明各省乘用车市场集中度呈现明显的地带性分异特征。区位商的计算结果表明:①同一品牌不同制造商间的市场空间呈互补特征;②合资品牌与自主品牌乘用车市场空间差异显著;③合资品牌乘用车一级市场表现出更明显的总部效应。
Based on the registration data of passenger cars collected at the provincial level in 2012, we calculated the con- centration index and the location quotients of different manufacturers in the provinces in China and make the maps using the GIS software. The differences in terms of the concentration level across provinces and the market share of various manufacturers are analyzed, accompanied by the discussions of the likely causes. The results of concentration indexes show an obvious zonal characteristic in terms of the spatial distribution. The calculation of location quotients indicates that：@ Different manufacturers of the same brand tend to divide the market and avoid competition. （~） The differences of passenger car market between the joint ventures and original brand manufacturers are obvious. @ The primary market of the joint ventures presents recognizable headquarters effects.
出处
《经济地理》
CSSCI
北大核心
2014年第3期85-90,共6页
Economic Geography
基金
国家自然科学基金项目(41301143)
关键词
乘用车
消费市场
集聚
空间格局
中国
passenger car
manufacturers
market shares
location quotient
China
