摘要
本文利用事实阐述了营销理念从 4P’S到 4C’S的变化。网络营销伴随着Internet和电子商务的发展而发生并发展起来。本文从多个方面说明了基于电子商务的营销特性、网络营销关键性的问题 。
This paper expounds the shift of the marketing concept from 4p's to 4c's with facts. The e-marketing comes into being and develops along with the development of the Internet and e-commerce. This article demonstrates the marketing features and the key problems in e-marketing based on the e-commerce from various aspects and points out that e-commerce will surely bring human beings into the true information society.
出处
《现代财经（天津财经大学学报）》
2001年第4期59-61,共3页
Modern Finance and Economics：Journal of Tianjin University of Finance and Economics
