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基于Agent的企业市场战略调控系统研究 被引量:1

Study on Agent-based Rescheduling System of Enterprise Marketing Strategy
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摘要 在企业现有财务电算化系统的基础上 ,研究了传统财务指标的预算与比较分析过程 .为了寻找造成财务指标与预算差异较大的主要原因 ,设计了符合财务电算化系统要求的搜索步骤 .并使用Agent技术研究了企业营销战略智能化调控方法 。 For the problem of the large quantity of data accumulation and management software's analysis function deficiency under the Intranet circumstance, the Agent based Enterprise Marketing Strategy Rescheduling System is advanced and studied. Firstly, the process of budget and comparing analysis of traditional financial criteria is studied under the circumstance of the enterprise's present financial digital system. Secondly, for finding the main reason that makes the great difference between the financial criteria and the budget, a scanning algorithm is designed, which is practical to the enterprise's present digital system. Thirdly, the Agent method is utilized to study the intelligent system for enterprise marketing strategy rescheduling. The fuzzy reasoning content of Agent is designed.
作者 胡斌 黎志成
出处 《华中科技大学学报(自然科学版)》 EI CAS CSCD 北大核心 2001年第5期43-45,共3页 Journal of Huazhong University of Science and Technology(Natural Science Edition)
基金 湖北省重点科技计划资助项目 (2 0 0 0 1P0 12 4 992P0 119)
关键词 市场战略 智能化控制 模糊推理 企业 财务指标 预算 财务电算化系统 AGENT marketing strategy control intelligence agent fuzzy reasoning content
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  • 1郦永达,系统工程理论与实践,1995年,15卷,12期,29页

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