摘要
本文将效用理论引入SWOT分析，在利用运筹学产销问题解法的基础上，尝试从定量的角度提出一系列解决实际问题的最优方案，并通过调整方案以求最大限度地实现决策效用。同时也对应用定量SWOT矩阵分析的效果和场合作了评估。
Here we introduce utility theory into SWOT matrix analysis,and on the basis of Operational Research,we try to find a series of quantitative solution for the purpose of optimization,furthermore we also maximize decision utility by adjusting these solutions.Simultaneously we discuss the application occasion and benefit of quantitative analysis of SWOT Model.
出处
《技术经济与管理研究》
2001年第5期51-52,共2页
Journal of Technical Economics & Management
