摘要
选取蒙草生态为案例研究对象,对其商业模式的演化过程进行纵向案例分析,探讨企业如何通过战略导向选择和动态能力构建实现商业模式创新,进而归纳出企业商业模式创新的动态形成机理及典型路径。研究发现:战略导向与动态能力交互作用的不断升级,驱动了企业商业模式由"市场需求型商业模式"向"技术创新型商业模式",再向"共享开放型商业模式"的创新演化过程;战略导向与动态能力协同匹配形成商业模式创新的过程机理可以通过创新的"双漏斗模型"进行解释。
We selected M-Grass Ecology as a case study object in order to analyze the evolution process of the business model of M-Grass Ecology, and discussed how to realize the innovation of the business model through strategic choice and dynamic capability construction. And then dynamic for- mat ion mechanism and typical route of the business model innovation was induced. The results showed that the escalating interaction between strategic orientation and dynamic capabilities had driv- en the innovation and evolution of the business model from "market-demand business model" to "technology-innovative business model" and then to "shared open business model". The process mechanism of business model innovation with strategic orientation and dynamic capabilities matching could be explained by an innovative "double-funnel model" properly.
作者
张璐
周琪
苏敬勤
长青
ZHANG Lu;ZHOU Qi;SU Jingqin;CHANG Qing(Inner Mongolia University of Technology, Inner Mongolia, China;Dalian University of Technology, Dalian, Liaoning, China;Zhongnan University of Economics and Law,Wuhan,China)
出处
《管理学报》
CSSCI
北大核心
2018年第11期1581-1590,1620,共11页
Chinese Journal of Management
基金
国家自然科学基金资助重点项目(71632004)
国家自然科学基金资助项目(71503178)
国家软科学研究计划资助项目(2014GXS4D091)
内蒙古自然科学基金资助项目(2018LH07006
2018MS07012)
关键词
商业模式创新
战略导向
动态能力
演化路径
business model innovation
strategic orientation
dynamic capabilities
the evolution path
