摘要
本文采用公共传播分析框架,通过线上民族志和田野调查相结合的研究方法,考察了一个西部农村的微信群实践。研究发现,基于社交媒体的微信群成为了社区公共空间,村民借助微信群实现了群体虚拟在场,使得村民从"私领域"走向"公领域"。微信群对于基层秩序的作用在于"改变社区黏合纽带"。村民借助社交媒体形成了"互联网自组织",成为乡村社会重要"中间组织"。这一能动性较强的开放组织进一步将分散在不同空间的村民纳入到"媒介化合作网络"。基于微信群的线上交往、话语交流、公共行动将多元主体融入到了一个"共同场域"。村民由"原子化"状态转变为媒介"共在"、通过舆论形成"共识",经由媒介形成共同行动。从关系、意识、行动三个层面强化了村民之间的社会关联,从而建构了乡村秩序,再造了"跨越边界的社区"。
In this paper,the WeChat group practice in a western rural area of china is investigated through the combination of online ethnography and field investigation.The study found that WeChat group based on social media became a community public space,and villagers realized the virtual presence of the group with the help of WeChat group,making the villagers from "private domain"to "public domain".WeChat group's effect on the grassroots order is to "change the bond of community".With the help of social media,villagers have formed "Internet self-organization" and become an important "intermediary organization"in rural society.This active open organization further integrates villagers scattered in different Spaces into the "media cooperation network".Online communication,discourse communication and public action based on WeChat group integrate multiple subjects into a "common field".Villagers changed from "atomization"to media "co- existence",formed "consensus"through public opinion,and formed joint action through media.The social connection among villagers is strengthened from the three aspects of relationship,awareness and action,so as to build the village order and recreate the "community across the border".
出处
《新闻大学》
CSSCI
北大核心
2018年第5期84-93,150,共11页
Journalism Research
基金
2017年国家社科基金项目:"互联网+"背景下西部贫困农民社交媒体应用困境及其对策研究(17BXW109)
2017年四川省农村社区治理研究中心资助项目"社区再造:网络公共空间与乡村社会整合"(SQZL2017B01)
关键词
虚拟在场
公共性
乡村秩序
virtual presence
publicity
rural order
