摘要
介绍了环境营销的定义、开展环境营销的必要性及其给企业和社会带来的好处 ,指出在新世纪 ,为了实现可持续发展 ,企业不仅要做好自身的污染防治工作 ,更应变被动为主动 ,选择环境营销导向 ,从战略的高度来审视企业的环境活动和行为 ,并对企业进行重新组织。同时本文还对企业建立环境营销战略的具体环境行为作了进一步探讨。
The definition of environmental marketing,its necessity and effects on enterprise and society were introduced in the paper.It pointed out that in order to achieve sustinable development,enterprises in new century should not only do well in pollution prevention and treatment,but also select environmental marketing inclination,consider the environmental problem from the point of strategy,and reunite enterprise in accordance with it.This paper also made a further study of the concrete environmental behaviors to build environmental marketing strategy.
出处
《重庆环境科学》
北大核心
2002年第2期14-16,20,共4页
Chongqing Environmental Science
关键词
环境营销
环境战略
企业
21世纪
Environmental marketing,Environmental strategy,Enterprises,New century.
