摘要
二十一世纪的市场竞争是品牌之间的竞争。为了使正处于二次创业时期的我国乡镇企业能够顺利实现转型,本文对乡镇企业中的品牌管理问题进行了深入探讨,目的是通过对乡镇企业的品牌管理运作实践的讨论,为乡镇企业做好品牌管理工作,实现科学营销提供一些有益的参考。
The marketing competition in the21st century is the competition between different brand names.We all know that the township enterprises in our country are in the period of the second pioneering,so in this essay,in order to help these township enterprises transfer smoothly,the author deeply probes into the problem of brand management in them.By means of making a practical discussion on the implementation of brand management in township enterprises,this essay aims to offering some helps to brand management in those enterprises,and wishes to provide some beneficial references for them to promote the scientific sales.
出处
《乡镇经济》
北大核心
2002年第7期17-18,32,共3页
Rural Economy
