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OTC药品产品伤害危机下消费者信任修复策略 被引量:2

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摘要 消费者信任是企业重要的社会资本,对企业的品牌推广、产品销售、口碑形成等有重要的影响。在当下OTC药品产品伤害危机频发的背景下,探讨影响消费者信任修复的因素及修复策略,为制药企业提供危机后的干预思路。
作者 燕妮
机构地区 湖北中医药大学
出处 《卫生软科学》 2014年第8期540-543,共4页 Soft Science of Health
基金 湖北省教育厅人文社会科学指导性项目:<湖北医药产业集群生态化建设研究--基于低碳经济的视角>
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