摘要
有效引导舆论,是党报肩负的重任。面对新媒体迅速普及、各种观念不断碰撞等复杂多变的新形势,党报要主动适应媒体格局变化,推动纸媒和新兴媒体融合发展,整合独有资源优势做好时政新闻,提升传播力公信力影响力和舆论引导能力,更好地传播党和政府的声音,更好地满足人民群众的信息需求。
The effective guidance of public opinion is party newspaper＆#39;s heavy responsibility. Facing the complex new situation of new media＆#39;s rapid popularization and various concept＆#39;s continuous collision,party newspaper should take the initiative to meet me-dia landscape＆#39; change,promote the development of the paper media and new media＆#39;s fusion,integrate the advantages of unique re-sources to present good political news and improve ability of communication ,credibility influence and public opinion guiding,in or-der to better get across the voice of the party and the government and to better satisfy the information needs of people.
出处
《山西大同大学学报（社会科学版）》
2014年第5期104-105,112,共3页
Journal of Shanxi Datong University(Social Science Edition)
关键词
报网融合
时政新闻
党报
舆论引导
integration of newspapers and network
political news
party newspaper
public opinion guiding
