摘要
过去10年高速公路电子不停车收费(简称ETC)在国内呈现快速发展势头,但是,江西ETC车道覆盖率和使用率不高、用户数量发展缓慢、客户服务质量较低等较为明显。文章分析了江西省与全国ETC发展情况,在营销推广、客户服务、车道维护等方面调研资料基础上,发现问题。认为ETC的发展必须合理利用其自身的各方面的资源和优势,紧紧抓住交通大发展的机遇,内部与外部相结合,转变推广理念,拓展功能领域,提升服务品质,强化车道维护等方面的对策。
Over the past 10 years Expressway electronic toll collention（ETC）showed rapid development momentum in China but Jiangxi ETC Lane coverage rate and utillzation rate is not high,the number of users of slow development customer service quality is low comparatively obvious.Analysis of Jiangxi province and the national ETC development in marketing,customer service,lane maintenance research based on the data,find the problem.Think of the development of ETC must be reasonable utilization of resources and the advantages of differdnt aspects of its own,firmly grasp the traffic development opportunity,internal and extermal combination,change the idea promotion, expand the function aress,improve service quality,strengthen the lane maintenance and other aspects of the countermeasures.
出处
《华东交通大学学报》
2014年第6期73-77,共5页
Journal of East China Jiaotong University
