摘要
当下的许多商业电影经常会展示一种浓缩、跳跃和抽象的全球景观。地方政府的城市营销意图趁势而上,于是出现了许多和地方政府紧密合作的商业电影。创作者对叙事的轻视,投资者急功近利的心态,导致这些电影中的景观展示往往呈现为广告植入的效果。文章试图论述的是:电影景观要产生视觉快感须以成功的叙事为前提;城市营销所要达到的受众认同效果更有赖于电影叙事中对地方的情感投射,也就是影片所蕴含的地方感。
As some commercial movies show condensed,jumping and abstract global landscapes,there have emerged lots of movies invested by local governments with a strong intention to market their city.Because the film makers despise the importance of narrative and the investors are too utilitarian,those cinematic landscapes look like implanted advertising.This paper intends to argue that successful narrative is the precondition of visual pleasure of those cinematic landscapes.And if cities want to access audiences＇ identity,the movies must show more affection for place and more sense of place.
出处
《同济大学学报（社会科学版）》
CSSCI
北大核心
2015年第1期74-81,共8页
Journal of Tongji University:Social Science Edition
基金
2012年浙江省哲社课题"浙江形象的视觉文化传播研究:从田园幻象的历史到景观展示的当下"(项目编号:12JCWH25YB)
关键词
电影景观
叙事性
视觉快感
受众认同
城市营销
地方感
cinematic landscapes
narrative
visual pleasure
audience identity
city marketing
sense of place
