摘要
本章针对泰安旅游购物比重低,泰山文化旅游商品市场不成熟这一现象,对泰山文化旅游商品中所存在的问题进行了梳理,提出了通过对泰山文化旅游商品的造型、色彩和肌理这些艺术形式语言再设计的方法,把先进的艺术设计语言和丰富的泰山历史文化内涵融入到文化旅游商品中去,创造有象征和推广性的泰山文化旅游商品,以此带动泰安文化和经济发展。
At present, there＇s an immature market of commodities for cultural tourism in Tai＇an city and they are with small sale volume. In this paper, the author proposes these related questions through systematic summaries and attempts to redesign commodities for cultural tourism by means of different forms of art language——shaping, color and texture. The advanced art languages integrated with the splendid culture of Mountain Tai will be added into the designing and redesigning process to create typical and marketable commodities related to cultural tourism of Mountain Tai and consequently, to propel the economic and cultural development in Tai＇an city.
出处
《山东农业大学学报（自然科学版）》
CSCD
2015年第2期309-311,共3页
Journal of Shandong Agricultural University：Natural Science Edition
基金
山东省高校人文社会科学研究计划(J14WJ66)
关键词
文化旅游商品
泰山文化
艺术形式语言
Commodities for cultural tourism
the culture of Mountain Tai
art language
