摘要
新闻出版总署在"十二五"发展规划中提出,要大力推广以网络出版、手机出版为主的数字化出版。在数字化出版的背景下,手机出版给期刊出版带来了机遇和挑战,笔者分析了期刊在应对数字化出版中存在的问题,提出期刊出版可通过依托手机出版开发潜在受众人群,开辟新的消费产业链,实现私人定制等方式,实现期刊的整体出版水平的提高。
General Administration of Press and Publication puts forward the suggestion in ＂Twelfth Five-Year Plan＂ , popu- larizing digitization publishing of that take network and mobile phone publication as the principal publishing. Mo- bile phone publication brings opportunities and challenges for journal publication under the background of digitiza- tion publishing. This paper analyzes the problems of the journal that to reply in digitization publication, puts for- ward that journal publication can exploit potential readers through relying on mobile phone publication. Opens up new consume chain, Implement the style of private customization, so as to carry out the improvement of journal overall publication level.
出处
《农业图书情报学刊》
2015年第5期149-151,共3页
Journal of Library and Information Sciences in Agriculture
关键词
手机出版
数字化
期刊
Mobile phone publication
Digitization
Journal
