摘要
我国旅游业的行业转型 ,其实质在于尽快达到全局市场化的目标。这就要求旅游行业运用市场机制进行整改 ,实现旅游一体化开发。湘西旅游景区———张家界 ,已被列为世界文化遗产 ,因此 ,旅游资源的有效利用和维护势在必行 ,解决湘西旅游业存在的问题 ,统一按市场经济要求规范旅游业的经营 。
The professional transformation in China’s tourism aims to realize marketing. This requires the reform and adjustment in tourism industry and the realization of tourism integration. The scenic spot of Zhangjiajie in west Hunan has been evaluated as world cultural heritage.Therefore, it is urgent to make full use of tourism resources though preservation should not be ignored. It is hoped that problems of Zhangjiajie scenic spot will be solved right away and tourism industry will be standardized according to the requirements of market economy.
出处
《思想战线》
CSSCI
北大核心
2001年第3期49-51,共3页
Thinking
基金
国家社会科学基金资助项目 !(0 0BMZ0 0 1 4 ) ."少数民族与民族地区自我发展能力研究"成果之一
关键词
一体化开发
规范化管理
市场化经营
integration development
standardized management
marketing management
