2Morris B. Customer Value : A Framework for analysis and re- search [ J ]. Advances in Consumer Research, 1996,23 ( 1 ) : 139 - 145.
3Butz H E. Measuring customer value: Gaining the strategic ad- vantage[J]. Organizational Dynamics, 1996,24(8) :63-71.
4Lai A W. Consumer value, product benefits and customer value : A consumption behavior, consumer research [ M ]. Englewood Cliffs, NJ : Prentice Hall, 1995.
5Sheth J N,Newman B I,Gross B L. Why we buy what we buy: A theory of consumption values [ J ]. Journal of Business Research, 1991 ,44 (5) :159-170.
6Howard J A. Consumer behavior in marketing stratrgy [ M ]. En- glewood Cliffs, NJ : Prentice Hall, 1989.
7Zeithaml V A. Consumer perceptions of price, quality, and val- ue: A Means-End Model and Synthesis of Evidence[ J]. Journal of Marketing Research, 1985, 25 (5) :2-22.
8Gale B T. Managing customer value [ M ]. New York:Free Press, 1994.
9Sheth J N, Newman B L Consumption values and market choices Cincinnati[M]. South -- Western Publishing,1992.
10Fishbein M. Belief, attitude, intention and behavior: An introduc- tion to theory and research [ J ]. Journal of Marketing Research, 1981,18( 1 ) :61-84.
