摘要
以鴜鹭湖生态旅游度假区为研究对象,在文献收集和实地调研的基础上,结合鴜鹭湖生态旅游度假区的旅游资源、市场环境等因素,联系国际旅游发展趋势,分析旅游产品深度开发中存在的问题,分别从产品创新策略、品牌策略、营销策略等角度探讨旅游产品深度开发对策,旨在提升鴜鹭湖生态旅游度假区旅游产品竞争力和吸引力,并为国内同类型度假区旅游产品创新提供参考。
With Cilu lake eco-tourism resort area as the research object,based on documentary collection and field investigation,combined with tourism resources,market environment factors,and international tourism development trend,the existing problems in the depth development of tourism products were analyzed,from product innovation strategy,brand strategy,marketing strategy to explore tourism products depth development countermeasures,so as to improve competitiveness and attractiveness of Cilu lake eco-tourism resort tourism product,and provide reference for domestic same type resort tourism product innovation.
出处
《安徽农业科学》
CAS
2015年第20期174-177,共4页
Journal of Anhui Agricultural Sciences
基金
黑龙江省教育厅人文社会科学项目(12514027)
关键词
旅游产品
开发策略
生态旅游
Tourism products
Development strategy
Ecological tourism
