摘要
以跆拳道、太极拳和乒乓球为例,分析亚洲体育项目在北美的组织与发展状况。结果显示:通过建立消费者意识、迎合消费者健身和自我保护的需要、招募俱乐部会员和设计完备的竞赛系统,跆拳道在北美的推广较为成功;乒乓球在北美的组织与发展水平次之;太极拳在北美的组织与发展水平最低。建议:建立地区网络进行积极的市场推广,通过表演赛、青少年训练营、媒体渗透等方式,调整项目的非本地元素以适应本地环境,促进亚洲体育项目在北美的良性发展。
The study took Taekwondo, Taijiquan and table tennis as examples to explore the organization and growth of Asian sporting events in North America. The results find that Taekwondo has obtained a successful promotion by establishing consumers＇ awareness, catering to the needs of fitness and self-protection from consumers, recruiting club members and designing complete competition system. When Taekwondo is followed by table tennis, Taijiquan has got the lowest level of organization and development. The study suggests that regional network should be established for the active market promotion; non-native elements be adapted to suit the local environment through exhibition, youth training camp and media intervention, so that it can improve the benign development for Asian sporting games in North America.
出处
《上海体育学院学报》
CSSCI
北大核心
2015年第4期18-23,31,共7页
Journal of Shanghai University of Sport
关键词
亚洲体育项目
北美
跆拳道
太极拳
乒乓球
Asian sporting events
North America
Taekwondo
Taijiquan
table tennis
