摘要
系统、科学的区域节事活动对地方旅游业的发展具有重要的带动作用,在节事旅游竞争加剧的今天,区域节事活动如何更好地发挥整体效应是一个值得思考的问题。本文采用旅游人类学的民族志研究法和旅游资源规划法,以宜春地区为例,探讨地方节事旅游资源系统开发问题。研究发现,一个地方的节事资源开发应该分节点、有计划地进行,避免蜂拥而上;地方节事资源整合应当进行分区整合、资源分类配置及线路统筹。就分区而言,宜春地区可分为城市新兴节事旅游区、地方物产节庆旅游区、民俗风情节庆旅游区、体育休闲节庆旅游区;就线路而言,可依据各自特色分别规划出修身养性禅宗游线路、民俗风情体验游线路和绿色美食尝鲜游线路3条特色旅游线路。
Systematical and scientific regional festival activities promote the development of local tourism. How festival activities exert its function effectively becomes a problem worthy of consideration in the condition of intense competition for tourism. This paper takes Yichun as example and adopts tourism anthropological ethnography method and tourism resource planning method to discuss the development of local festival activities. According to the research findings, the festival resources exploita- tion should be launched in a planed way. And the local resource integration should be on the basis of area, resource classifica- tion and tourist route plan. In terms of tourism of Yichun, it can be categorized as emerging festival tourist area, local festival product tourist area, local folk customs tourist area and local sports leisure tourist area. The tourist routes with Yichun＇s charac- teristics contain relaxed zen tourist route, folk customs experiencing tourist route and delicacy tasting tourist route.
出处
《企业经济》
北大核心
2015年第9期153-157,共5页
Enterprise Economy
基金
江西省社会科学"十二五"规划课题"大学生生态文化素质培养研究"(批准号:12YB043)
宜春市社科研究"十二五"立项课题"仪式展演下城市节庆旅游对目的地知名度影响"(批准号:YCSKL2012-009)
宜春学院2013年度校级科研课题自由申请项目"宜春市节事旅游开发研究"(批准号:XJ1309)
关键词
节日事件
旅游整合开发
宜春市
Festivals ＆ Special Events
tourism integration and development
Yichun City
