摘要
文化是旅游的灵魂,名人文化旅游资源更是以其强大的文化感召力和名人品牌效应而备受推崇,成为近些年许多地区竞相争夺的金字招牌。黄冈市名人数量庞大、类型广泛、贡献突出,但名人文化旅游开发却存在文化内涵挖掘不够、名人资源缺乏整合、推广营销力度薄弱、产业化模式低等诸多问题。为此,通过运用创意产业思维,从多元业态、打造名人文化旅游增长极、延长名人旅游产业链和创意营销等角度提出了黄冈名人文化旅游的开发路径。
Culture is the soul of tourism, the cultural tourism resources of celebrity, is highly respected especially with its strong cultural emotional appeal and celebrity brand effect, has emerged as a gilded signboard many regions struggled to get recently. In Huanggang there are huge number of celebrities, with wide variety and outstanding contribution,however, there existed many problems in the celebrity cultural tourism exploitation as follows： shallow excavation of culture connotation,lacking in celebrity resources integration, weak promotion and marketing, low industrialization pattern and so on. Therefore, by the use of creative tourism thinking,the development path of celebrity cultural tourism in Huanggang was put forward from the aspects of multiple formats, building the growth pole of celebrity cultural tourism, extending the celebrity tourism industry chain and creative marketing etc.
出处
《湖北农业科学》
2015年第22期5778-5781,共4页
Hubei Agricultural Sciences
基金
2015湖北省教育厅人文社科项目(15Q228)
黄冈师范学院校级重点科研项目(2014016003)
关键词
创意旅游
名人文化
旅游开发
黄冈
creative tourism
celebrity culture
tourism development
Huanggang
