摘要
微信自2011年诞生后,迄今已发展成最为成功的自媒体。关于微信发展为何如此迅速、为何如此成功、有何危机、未来发展趋势如何等问题,也成为社会各界最关注的命题。本文从经济学与管理学中的马太效应、木桶效应与涓滴效应等理论层面入手,从微信传播与发展的特征、问题与趋势等方面,对这些问题作了细致的剖析与解答,并对微信发展的长远战略作了审慎分析与思考。
We-chat now has become a very prosperous we-media. However, at the same time, some issues have been concerned by many people, such as why We-chat expands so quickly and so successfully, what's the conjuncture and tendency of We-chat's communication and development, etc. This paper explores the characteristics, problems and tendency of We-chat's communication and development, which use the theory of Matthew Effect, Barrel Effect and Driblet Effect in economics and management. And this paper also analyzes the long-range strategies of We-chat's development.
出处
《编辑之友》
CSSCI
北大核心
2015年第12期51-54,共4页
Editorial Friend
关键词
微信
微信传播
微信发展
马太效应
木桶效应
涓滴效应
We-chat
the communication of We-chat
the development of We-chat
Matthew Effect
Barrel Effect
Driblet Effect
