摘要
目的研究视知觉审美在新媒体环境下维持不变与产生变化的部分。方法通过格式塔心理学中视知觉的基础审美原理和现代传播理论,对新媒体环境下的视觉文化发展进行分析,进而分析视觉文化变化中视知觉审美的变与不变。结论新媒体促使视觉文化往去中心化发展,复制品的泛滥让体验价值变得关键,创作者应遵循视知觉基础审美原理,重视体验价值,激发受众对作品进行二次创造的热情。
It aims to discuss the visual aesthetics under new media development,figuring out if there is something changed.By combined with the knowledge from Gestalt aesthetic theory and analyzing visual culture transformation,it takes out the followings：as primary aesthetic remains the same.The visual culture is going through decentralization,the abundant reproductions reduce the commercial value while greatly enhance the experience value.Visual product creators should follow the primary aesthetic rules while reinforce the experience value,try to inspire the recreation passion from the audience.
出处
《包装工程》
CAS
CSCD
北大核心
2016年第8期9-11,81,共4页
Packaging Engineering
关键词
视知觉
美学
视觉文化
新媒体
体验价值
visual perception
aesthetics
visual culture
new media
experience value
