旅韩中国游客的旅游动机及类型研究——基于问卷调查与网络文本的结合分析被引量：4

Travel Motivations and Classification of Chinese Tourists to South Korea:A Study Based on Questionnaire Survey and Web Text Analysis

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摘要目前,较少有学者结合内容分析法与问卷调查法对游客旅游动机进行研究。本研究对中国出境游客旅游动机的已往研究进行总结和评述,以旅韩中国游客为例,通过对游客进行问卷调查和收集网络文本的方法来获取研究数据,较为全面地识别了游前阶段旅韩中国游客的旅游动机;并基于旅游动机对旅韩中国游客进行分类,以识别不同类别游客的需求。 There are few scholars who have combined content analysis and questionnaire survey to study Chinese tourists＇ motivations.This paper summarizes and reviews previous studies on travel motivations of Chinese outbound tourists,and takes those who travel to South Korea as an example to identify their travel motivations before making the trip based on the data of questionnaire survey and web texts.And the tourists are also classified according to their motivations in order to identify their different needs.

作者于鹏张宏梅

机构地区安徽师范大学国土资源与旅游学院

出处《安徽农业大学学报（社会科学版）》 2016年第3期68-76,共9页 Journal of Anhui Agricultural University:SOC.SCI.

基金国家自然科学基金面上项目(41371161:<国家形象与国际旅游者旅游行为相互作用的过程和机制研究:基于跨文化比较的视角>) 教育部人文社会科学研究项目(12YJAZH189:<基于旅游者视角的国家品牌权益评价模型>)

关键词中国游客旅游动机韩国 Chinese tourists travel motivations South Korea

分类号 F590 [经济管理—旅游管理]

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