摘要
用户兴趣模型对于用户画像的刻画至关重要。用户画像是用户在互联网中的身份证,完整地构建用户画像能够相对明确地知晓用户需求,这对于互联网时代提升用户体验非常重要。众所周知,电商购物、新闻视频推荐等众多领域都需要清晰地刻画用户画像,根据用户的兴趣定向推荐相关内容。
User interest model is essential for the user portrait depicts.User portrait is the Internet ID card of user, which completely builds user portrait to relatively clear awareness of the needs of users, and it is very important to improve the user experience in Internet age. As we all know, shopping, news video recommendation and other areas are required to clearly portray the user portrait, according to the user＇s interest oriented recommendation related content.
出处
《无线互联科技》
2016年第12期101-102,共2页
Wireless Internet Technology
关键词
用户画像
兴趣模型
内容推荐
user profile
interest model
content recommendation
