摘要
自媒体的大量涌现,打破了传统媒体的传播垄断地位,使传播环境发生了革命性的变化。文章从媒体话语形态上探究自媒体给传播带来的变化,认为在自媒体环境下,媒体话语发生了三个转向,即由宏大叙事向微叙事转变,由精英话语向草根话语转变,由意识形态话语向消费话语转变。
The emergence of we-media breaks the monopoly position of the traditional media, which changes the communication environment a lot. This article explores the changes that bring by we-media from the media discourse formation, and concludes that the media discourse has changed from the grand narrative to the micro narrative, from the elite discourse to the grassroots discourse, and from the ideological discourse to the consumer discourse in the context of we-media.
出处
《编辑之友》
CSSCI
北大核心
2016年第10期63-65,70,共4页
Editorial Friend
关键词
自媒体
媒体话语
话语形态
微叙事
消费话语
草根话语
we-media
media discourse
discourse formation
micro narrative
the grassroots
the consumer discourse
