摘要
在社会化媒体上,大众既是信息的接收者也是信息的传播者,信息受众对网络谣言的转发是网络谣言泛滥的基础。本文研究了为什么网络谣言更容易在社会化媒体上传播,研究发现社会化媒体的大众参与、人际沟通和信任机制是网络谣言大量传播的重要因素,据此提出相应的治理策略。
On social media, the people are not only the receivers of information but also the disseminators of information, and the information re-communication of receivers is the foundation of online rumors spreading. We study why online rumors easier spread on social media, and draw the conclusion that the mechanisms of public participation, interpersonal communication and trust are important factors which influence the spreading of online rumors. Also we put forward the management strategies.
出处
《重庆社会科学》
CSSCI
2016年第10期108-113,共6页
Chongqing Social Sciences
基金
重庆市社会科学规划项目"社会化媒体时代网络谣言的传播特性与治理研究"(批准号:2014YBC057)
关键词
网络谣言
谣言传播
谣言治理
online rumors, rumor communication, rumor governance
