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顾客间共同创造价值机理研究

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摘要 在顾客独创价值模式下,顾客是价值创造的主导者和决定者,文章在对现有顾客独创价值文献研究的基础上,对顾客间共同创造价值进行研究,分析了其动机、过程和结果,构建了顾客间共同创造价值的机理模型。
作者 张晓丹
出处 《中国市场》 2016年第47期44-45,共2页 China Market
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