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新媒体影视剧中的广告植入——以万合天宜网络剧为例 被引量:2

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摘要 随着新媒体平台的发展,新媒体影视剧日渐兴盛,开启了"网络自制剧元年"。植入广告也随着新媒体影视剧形势和内容的变化而表现出新的特质。本文以最具行业代表性的万合天宜公司旗下系列网络剧为例,研究探讨新媒体影视剧中的植入广告创新与发展。
作者 穆婵君
出处 《戏剧之家》 2016年第19期136-136,138,共2页 Home Drama
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