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移动端短视频APP“使用与满足”研究--以快手APP为例 被引量:37

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摘要 近年来,快手、美拍等移动端短视频应用日趋流行。本文认为,移动端短视频应用能够激发用户的"需求链",并不断满足这一需求链上各层次的需求。这是其流行的根本原因。此外,移动端短视频应用不仅能满足用户既有"需求",还能给用户带来需求以外的结果。这能为"使用与满足"理论中"其他可能大多是无意的结果"这一说法提供经验支持。
作者 高存玲
出处 《新闻知识》 2016年第12期3-6,共4页 News Research
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