摘要
为了对航空公司混合渠道进行更有效协调,根据渠道协调特点,运用区间分析法构建了需求不确定情况下航空公司混合渠道协调的模糊规划模型,并对模型进行了多维度数值模拟。结果表明,模型对不确定需求具有鲁棒性,适用于需求不确定下航空公司混合渠道协调;随着分销渠道比例下降,渠道协调鲁棒性呈现先升后降趋势;随着需求区间变大,模糊规划模型的隶属度呈现下降趋势。因此航空公司应适当降低分销渠道比例,同时加强市场调查缩小机票需求不确定区间范围;代理人应选择代理销售需求不确定性低的机票产品,并与航空公司合作适当降低分销渠道比例从而获得鲁棒双赢策略。
To make the airlines＇hybrid channels coordination more effectively, the fuzzy programming mod- el of airlines＇hybrid channels coordination with uncertain demand was established based on the characteristics of channels coordination and interval analysis. Then three- dimensional numerical experiments of the fuzzy programming model were performed. The results show that the model proposed is robust to uncertain demands and fit for airlines＇channels coordination; with the proportion of distribution channels declines, the robustness of channels coordination system shows the trend of first rising and then failing; with the in- terval of demands increases, the membership of fuzzy programming model shows the trend of falling. Hence airlines should appropriately reduce the proportion of distribution channels, and airlines should strengthen market research to narrow the interval of uncertain demands; agents should choose tickets which have low uncertainty to sell, and they should cooperate with airlines to appropriately reduce the pro- portion of distribution channels so as to achieve win- win strategies.
作者
江超
胡荣
李东亚
吴文洁
JIANG Chao HU Rong LI Dong- ya WU Wen- jie(College of Civil Aviation, Nanjing University of Aeronautics and Astronautics, Nanjing 211106, China)
出处
《航空计算技术》
2016年第6期64-68,共5页
Aeronautical Computing Technique
基金
国家自然科学基金项目资助(71201082)
江苏省社会科学基金项目资助(15GLC001)
中央高校基本科研业务费专项资金项目资助(NR2014007
NS2015068)
南京航空航天大学民航学院创新基金项目资助(MH15Z04)
关键词
航空运输
渠道协调
模糊规划
不确定性
.区间分析
air transportation
channels coordination
fuzzy programming
uncertainty
interval analysis
