摘要
互联网的普及和国家新一轮足球的改革发展为足球运动用品的发展带来新机遇。分析了中国足球运动用品的市场空间,网民的年龄结构特征和网络购物用户特征,策划了符合以青少年为主体的消费群体的足球运动用品。
The popularity of the Intemet and the reform and development of China＇s new round of football has brought new opportunities to the development of football sporting goods. In this study, the market space of the football sports products, the age structure characteristics of Intemet users and online shopping user characteris- tics were analyzed. Football sporting goods are being planned for young people. The marketing plan of the foot- ball sporting goods based on 4R theory in China in the Intemet age is discussed.
作者
刘晓义
Liu Xiaoyi(Wu zhai College of Xinzhou Normal University, Xinzhou Shanxi 03620)
出处
《安徽体育科技》
2016年第6期32-34,42,共4页
Journal of Anhui Sports Science
