摘要
在充分实地考察的基础上,采用目前经济学上常用的态势分析——SWOT分析法,对广西防城港市的金花茶产业所存在的内部优势、劣势及外部机遇和威胁进行分析评价,为推动防城港市金花茶产业的发展提供依据。
On the basis of the full field inspections, this article analyzes the inner strength and weakness, outer opportunities and threats in the development of camellia nitidissima industry of Fangchenggang city by using SWOT theory which always used by economics. Results from the common SWOT analysis method provide a scientific basis for developing workable strategic countermeasures of improved operability Fangchenggang City Camellia market competitiveness, brand awareness, and expand market share.
出处
《茶叶通讯》
2016年第4期50-54,共5页
Journal of Tea Communication
关键词
防城港市
金花茶
SWOT分析
Fangchenggang city, camellia nitidissima C .W .Chi, SWOT analysis
