摘要
在互联网广泛和深度渗透于经济社会各个领域的背景下,"互联网+"塑造了一种全新的经济社会形态,企业的思维观念、价值创造范式与技术应用工具由此得到前所未有的重塑。"互联网+"也必然为企业社会责任履行带来全面而深刻的影响,主要表现在对企业社会责任履责主体、履责动力、履责范式、履责议题、履责沟通、履责管理带来全面性的深刻变革。文章着重分析了"互联网+"战略背景下如何影响企业社会责任战略、社会责任履行理念、社会责任履行工具、社会责任落地议题,并为"互联网+"背景下企业履行社会责任提出了新的融合路径。
As the Internet penetrates in all areas of economic society, the ＂Internet Plus＂ shapes a new kind of economic social form, and the enterprise concepts, value creation paradigm and technology application tools have been unprecedented remod- eled. The ＂Interact Plus＂ also has a comprehensive and profound impact on the implementation of corporate social respon- sibility, which mainly bring a comprehensive and profound changes for the implementation of social responsibility subject, power, paradigm, issues, communication, and management. This paper focuses on analyzing the influence of strategy of ＂ Internet Plus＂ on the social responsibility strategies, the social responsibility fulfillment ideas, the social responsibility im- plementation tools and the social responsibility fulfillment issues, and puts forward a new fusion path for enterprises to ful- fill social responsibilities under the background of the ＂Internet Plus＂.
出处
《企业经济》
CSSCI
北大核心
2017年第8期38-45,共8页
Enterprise Economy
基金
国家自然科学基金项目"竞争性国有企业的混合所有制改革研究"(项目编号:71472186)
中国劳动保障科学研究院基本科研业务费项目"混合所有制企业员工持股制度研究"(项目编号:LKY-2016M-19)
关键词
“互联网+”
企业社会责任
价值创造
履责平台
变革
＂Internet Plus＂
corporate social responsibility
value creation
platform for responsibility inplementation
change
