摘要
从流动性视角出发,选取骑行入藏的旅游者为样本,采用观察法和半结构式访谈法对其旅游体验进行分析。研究发现:骑行入藏者的旅游体验由行为情境、氛围情境和情感情境三维结构组成,具体包括骑行活动、景物观赏、社会交往等行为情境;宗教文化、民俗民风、在路上等氛围情境;震撼与恐惧、感动与反思、自由与愉悦等情感情境。以此为基础建构了旅游者流动性体验的行为—氛围—情感体验模型,并认为骑行者以自我踩踏为动力,以慢速全景式亲近环境,通过与周边的人、景、物的互动,加强了与当地的联系和自我的社会认同,旅游的"地方"已经不再是传统的"点"或者"面",而是沿途"一线"的行为与氛围互动的情感载体,情感体验与流动过程紧密相关。因此在流动性旅游产品开发中,要特别注重情感氛围营造。
In the age of the mobile world, tourists are shifting their gaze from the destination to glances on the way. The tourist experience still encompasses a ＂three-stage＂ model- travel to site, on-site activities, and the return travel. However, it remains unclear why tourists enjoy the travelling process rather than the destination experience, how the mobile experience forms, and what comprises the structure of the mobile experience. In this study, a perspective on mobility was gained by observing cyclists travelling on their way from Sichuan to Tibet, which is a popular mobile travel activity for young Chinese. Both observation and semi-structured interviews were used to analyze the mobile travel experience of cyclists. The findings suggested that mobile travel experience is structured by behavioral, environmental and emotional atmospheres, with each represented by three dimensions respectively. The behavioral atmosphere included cycling activities, landscape appreciation and social interaction; the environmental atmosphere included religion atmosphere, folk customs and ＂on-the-way＂ atmosphere; the emotional atmosphere included shock and horror, reflective and being moved, and freedom and pleasure. This paper constructed a behavioral-, environmental- and emotional- mobile travel experience model, revealing how cyclists pace themselves slowly and interact with their surroundings, This strengthens both ties with the local neighborhood and self-social identity. Furthermore, the travel endpoint is no longer the ＂place＂ or ＂destination＂, but is rather the complex emotional experience of on-the-way ambience, which is considered critical for the mobility process. Thus, emotional atmosphere should be a focus of development at tourist destinations.
出处
《地理研究》
CSSCI
CSCD
北大核心
2017年第12期2332-2342,共11页
Geographical Research
基金
国家自然科学基金项目(41471122)
