摘要
互联网时代传统期刊的生存发展面临极大挑战,青少年科普期刊应该立足出版本位,通过定、拓、融、通的提升策略:找准媒介定位,追求价值传播;增强内容结构的紧致性、连通性;打破边界,盘活资源;促通达,增服务——为读者提供全媒体科普阅读体验,提升期刊生命力。
Facing serious challenges in the internet era, the survival and development of youth popular science periodicals should be based on sticking to publishing industry standards.Through stressing innovation,expansion,incorporation,and online interaction,the periodicals should adopt a new strategy which will achieve a suitable positioning,pursue communication of values,enhance the compactness and coherence of the contents,encourage interdisciplinary exchanges,consolidate academic resources,and provide a bigger variety of services. In the process of achieving all these goals,a brand new reading experience will be created for the readers and the periodicals will be invigorated.
作者
季慧
JI Hui(Editorial Department of Scientists Tomorrow, 210036, Nanjing, China)
出处
《编辑学报》
CSSCI
北大核心
2017年第6期586-589,共4页
Acta Editologica
基金
2016年度江苏省期刊协会立项课题(2016JSQKB009)
关键词
科普期刊
生命力
提升策略
《未来科学家》
全媒体出版
popular science periodical
vitality
promotion strategy
scientists tomorrow
all media publishing
