摘要
探究认知与好感度的关系,先行研究一般从认知的多少和评价的高低两个视角出发。本研究认为,多认知与高评价并不必然地引发好感,其中关于彼此"相似性"的评价才是影响好感度的关键因素,即主体与对象之间越相似,越容易产生好感。针对这一论点,本文对文化、经济、政治和民众四个不同维度的"好感度"分别进行考察,尝试检验相似性与好感度的相关关系。实证结果发现,在文化、经济和政治三个方面,相似性与好感度的相关性得到确认,而在民众好感度上,相似性的影响并不显著。本文通过针对台湾青年的问卷调查与访谈收集一手数据,对以上观点展开实证研究。研究结论对当前大陆对台青年工作有所启发。
In exploring the relationship between cognition and favorability, the previous study generally starts from the two perspectives of cognition and evaluation. One is the quantitative perspective emphasizing the amount of knowledge while the other is the qualitative perspective arguing the role of subjective evaluation. This paper, however, claims that muhi- cognition and high evaluation are not necessarily favorable feelings, and the evaluation of mutual ＂similarity＂ is the key factor that affects favorability, that is, the more similar the subject and the object are, the easier it is to generate good impression. In view of this argument, this paper makes a careful investigation of the ＂ favorability＂ of four different dimensions of culture, economy, politics and people, trying testing the correlation between similarity and favorability. The empirical results show that the correlation between similarity and favorability is confirmed in culture, economy and politics, but the influence of similarity is not significant. Based on the first-hand data collected mainly through questionnaire survey and interviews with young people in Taiwan, this paper conducts an empirical study on the above views, which, the writers believe, will prove to be very instructive to the mainland＇s current work on Taiwan youth.
作者
王瀚
张遂新
陈超
Wang Han;Zhang Suixin;Chen Chao
出处
《台湾研究集刊》
CSSCI
北大核心
2018年第4期20-30,共11页
Taiwan Research Journal
基金
福建省中青年教师教育科研项目"在闽台生的跨文化适应研究"(JAS150077)
关键词
相似性
好感度
台湾青年
similarity
favorability
young people in Taiwan
