摘要
提升市域红色旅游产业发展水平具有经济、文化、社会等方面的意义,但龙岩市红色旅游产业发展存在参与主体、创新能力、融合发展不足的问题,提升龙岩市红色旅游产业发展水平需要创新理念与模式,多方向拓展红色文化旅游线路开发,多方面完善红色旅游产业发展环境,多层次培育红色旅游产业发展人才,多方式推动红色旅游产业融合发展,多主体协同打造市域红色旅游品牌,多手段强化红色旅游目的地市场营销。
Promoting the development level of the red tourist industry in a city has its economic,cultural and social significance.However,the development of red tourism industry in Longyan has such problems as lack of participants,innovative ability and integration development.To promote the developmental level of the red tourist industry in Longyan City,it needs concept and mode innovation,multi-directional development of the red cultural tourist routes,the environmental improvement for the development of the red tourist industry in many aspects,multi-level talent training for the development of the red tourist industry,multi-ways in promoting the development of the red tourist industry integration development,multiple participants collaboration in building the city's red tourism brand,and multiple means in strengthening the red tourist destination marketing
作者
郑国诜
戴腾荣
ZHENG Guoshen;DAI Tengrong(Longyan University,Longyan,Fujian364000,China)
出处
《龙岩学院学报》
2018年第1期38-44,共7页
Journal of Longyan University
基金
龙岩学院闽台客家研究院项目(LK2014025)
龙岩市社科重点项目(2015YSKA05)
福建省教育厅B类项目(JBS14174)
福建省社科一般项目(FJ2016B229)
关键词
红色旅游产业
发展水平
龙岩市
Red tourist industry
developmental level
Longyan City
