摘要
[目的/意义]互联网高速发展时代,"网红"与青少年受众间的互动更为便捷与频繁,青少年的思想意识与行为模式也不同程度的"卷入"到网红经济浪潮。[方法/过程]借助CAS量表模型,将网红经济下青少年的卷入行为细分为娱乐社交、情感投射、完全认同、关系幻想和病理边缘五个维度,基于问卷调查分析网红经济下青少年卷入行为的类型与特征,并建立青少年卷入行为归因模型以探讨其关键影响因素。[结果/结论]研究结果表明,不同的性别、年龄、接触网红时间、生活费所对应的青少年卷入程度均不同,而商品因素(质量、价格、售后)、网红类别、消费倾向(购买倾向和总和体验)等因素与研究对象成正相关的关系。研究结果对网红市场规范与青少年行为引导极具借鉴意义。
[Purpose/Significance]In the era of rapid development of Internet,the interaction between the cyber star and audience is more convenient and frequent.The ideology and behavior patterns of young people are also involved to a cyber star tide in varying degrees.[Method/Process]With the help of CAS scale model,the involvement behavior of adolescents in cyber star economy is divided into five dimensions:social entertainment,emotional projection,complete identity,relationship fantasy and pathological edge.Based on the questionnaire survey,this paper analyzes the types and characteristics of adolescents'involvement behavior under the network cyber star economy,and establishes the attributional model of adolescents'involvement behavior to explore the key influencing factors.[Result/Conclusion]The research results show that the involvement degree is different in gender,age,contact time and the cost of living;commodity factors in quality,price and customer service,cyber star categories,consumption tendency in buying trends,sum and experience and other factors have a positive correlation with the research object.The results of the study will be of great significance to the market regulation and behavior guidance of young people.
作者
刘海鸥
陈晶
孙晶晶
张亚明
胡志颖
Liu Haiou;Chen Jing;Sun Jingjing;Zhang Yaming;Hu Zhiying(Research Center of Internet Plus and Industry Development of Yanshan University,Qinhuangdao 066004;Research Center ofRegional Economic Development of Yanshan University,Qinhuangdao 066004)
出处
《情报杂志》
CSSCI
北大核心
2018年第2期104-109,141,共7页
Journal of Intelligence
基金
国家自然科学基金"云环境用户多兴趣图谱的移动商务关联性推荐模型及算法研究"(编号:71271186)
教育部人文社科基金"大数据异构OSNs情境特征挖掘的社会化信任推荐方法及其应用研究"(编号:17YJCZH109)
河北省自然科学基金"融合情境特征的大数据异构OSNs信任推荐模型及算法研究"(编号:G2017203319)
河北省自然科学基金项目"大数据异构在线社交网络复杂信息传播建模及算法研究"(编号:G2016203220)
河北省高等学校人文社会科学重点研究基地(区域经济发展研究中心JJJD1709)
河北省教育厅人文社会科学研究青年基金项目"网络信息生态失衡对个体决策行为的影响机理及调控机制研究"(编号:SQ171010)经费资助研究成果之一
关键词
网红经济
青少年卷入行为
归因模型
CAS量表
cyber star economy
adolescent involvement behavior
attribution model
CAS
