摘要
掌握高校用户移动阅读行为需求特点及其行为分析,必将有效引导其正确的阅读方向。文章通过问卷调查,对大学生移动阅读行为进行调研,并对影响高校移动阅读用户行为的一些因素做了分析,得出高校移动阅读与用户个体特征因素、阅读成本及费用、信息服务的易用性、移动阅读终端设备等因素有关,最后对高校移动阅读服务提出相关建议。
It is sure to guide the correct reading direction by mastering the characteristics and behavior analysis of mobile reading behavior of university users.Through questionnaire survey,This paper surveyed the mobile reading behavior of college students,and analyzed the influencing factors of university students’mobile reading behavior.It is concluded that the university mobile readers is related to the factors of individual characteristics,reading costs and charges,the ease of use of information services,and mobile reading terminal equipment.Finally,some suggestions on the mobile reading service in universities were put forward.
出处
《科技创新导报》
2018年第14期254-256,共3页
Science and Technology Innovation Herald
基金
江西省文化艺术科学规划项目"数字时代高校移动图书馆阅读行为与阅读推广研究"(项目编号:YG2016257)研究成果之一
关键词
高校用户
移动阅读
行为
影响因素
University readers
Mobile reading
Behavio
Influencing factor
