摘要
【目的/意义】近年来,政务微信因其传播优势成为较为理想的舆情处置工具之一,但微信的传播特点也决定了其必须是在用户认可并有需求的时候才能发挥其舆情处置的重要作用。本文旨在识别符合用户需求和传播学规律的政务微信舆情处置功能实现的关键节点。【方法/过程】本文基于对政务微信用户的需求分析,总结了评价政务微信传播重要节点的四个构成维度的重要指标,并应用DEMATEL方法对政务微信信息传播的关键节点进行了识别。【结果/结论】本研究基于对政务微信的功能需求分析与政务微信服务内容的分析,应用DEMATEL方法对舆情传播关键节点进行识别,并分析了用户需求和传播学规律,促进了政务微信舆情处置功能实现。
【Purpose/significance】In recent years,WeChat has become one of the most ideal public opinion disposal tools because of its spread advantages, however, the broadcast characteristics of WeChat also determine that it must be recognized by users before playing the important role in public opinion disposal. The purpose of this paper is to identify the key nodes of the realization of the E-government WeChat public opinion disposal function according to the user’s needs and communication rules.【Method/processe】Based on the requirement analysis of the users of WeChat, this paper summarizes four important indexes to evaluate the four types of components of WeChat important nodes, and uses DEMATEL method to identify the key nodes in the WeChat information dissemination of E-government WeChat platform.【Result/conclusion】Based on the functional requirements analysis of WeChat and the content analysis of WeChat service, the paper uses DEMATEL method to identify the key nodes of information sharing communication. It also identifies the key nodes to promote the realization of the function of E-government WeChat public opinion disposal, which meets the needs of users and the rules of communication.
作者
林海涛
许骏
吴梦菂
LIN Hai-tao;XU Jun;WU Meng-di(School of Management,Changchun Institute of Technology,Changchun 130021,China;Jilin Province Key Laboratory of Changbai Mountain History & Culture and VR Technology Reconfiguration,Changchun 130022,China)
出处
《情报科学》
CSSCI
北大核心
2019年第6期101-107,共7页
Information Science
