摘要
电力企业的生产经营活动不仅直接关乎本企业职工的切身利益,更关乎全社会的发展和稳定,它是为全社会服务的特殊行业,未来全球信息一体化是大势所趋,面对这种形势,电力企业为实现自身的长远可持续发展,应充分重视客户关系管理,提升自身核心竞争力。本文将客户关系管理思想引入电力市场营销工作当中,分析了在新形势下如何做好电力企业电力营销及优质服务。
The production and operation activities of electric power enterprises are not only directly related to the vital interests of the employees of the enterprise,but also related to the development and stability of the whole society.It is a special industry serving the whole society.In the future,global information integration is the general trend.Faced with this situation,in order to realize their long-term sustainable development,power companies should pay full attention to customer relationship management and enhance their core competitiveness.This paper introduces the idea of customer relationship management into the marketing of power market,and analyzes how to do well in power marketing and quality service of power companies under the new situation.
作者
郭薇
GUO Wei(Guangdong Power Grid Co.,Ltd. Jiangmen Heshan Power Supply Bureau,Heshan 529700,China)
出处
《价值工程》
2019年第20期86-88,共3页
Value Engineering
关键词
客户关系管理
电力营销
优质服务
customer relationship management (CRM)
electric power marketing
high-quality service
