摘要
传播力、引导力、影响力和公信力,是评价新型主流媒体的综合标准。提高新型主流媒体的作用力,需要了解这些力的功能、结构及其内在关联。新型主流媒体作用力的功能结构包括应然和实然两个层面。新型主流媒体作用力的结构包含三个层级:公信力居于核心的内层,传播力和引导力居于中间层级,影响力居于外层。新型主流媒体的作用力受制于诸多现实因素的影响,四者之间的协调发展需要保持基本的平衡:以公信力带动影响力,以传播力提升引导力,使每种力保持应有的活力。
Spreading capacity,guiding force,influence power and public trust are the comprehensive standards for evaluating new mainstream media.To improve the force of new mainstream media,it is necessary to understand their functions,structures,and internal connections.The function structure of the new mainstream media force includes both necessary and realistic states.The structure of the new mainstream media force consists of three hierarchies:the public trust is in the core inner layer,the spreading capacity and the guiding force are in the middle layer,and the influence power is in the outer layer.The influence of the new mainstream media is affected by many realistic factors.The coordinated development among the four needs to maintain a basic balance.Drive the influence power with public trust,and enhance the guiding force with the spreading capacity to maintain the vitality of each force.
出处
《中州学刊》
CSSCI
北大核心
2019年第10期159-165,共7页
Academic Journal of Zhongzhou
基金
国家社会科学基金重点项目“重大公共事件的社会伦理心态研究”(17AZD006)
中央高校基本科研业务费项目“多元社会的媒体记忆与社会共识研究”(2018JDCSK07YJ04)
关键词
新型主流媒体
作用力
功能结构
层级结构
逻辑关联
new mainstream media
force
function structure
hierarchical structure
logical relation
