摘要
当今饮料市场愈来愈强调“天然风味”,再加上市场产品趋向多元化发展,使水果饮料、运动饮料在美国和欧洲广泛流行,也使乳品饮料在亚洲崛起。最近几年,全球软饮料市场的整体表现良好,尤其是在新兴市场,其增长更显强劲。事实上,消费者对所有的包装软饮料大感兴趣,因为它们更适合现代忙碌的生活模式。与此同时,生产商正不断创新,他们为市场带来新的产品种类,如即饮茶和咖啡、能量和运动饮料,以及其他营养饮料等。
Today's interest in the beverage industry towards aseptic technology is basically driven by the tendency of the beverage market to offer more and more beverages highlighting 'natural flavor', and by the tendency towards product differentiation which has led to a growing acceptance of fruit-based and sport drinks in US and Europe and milk-based products in Asia.
出处
《中国食品工业》
2002年第10期40-41,共2页
China Food Industry
