摘要
旅游文创产品是传播文化的重要途径,也是旅游行为中的重要一环。文章遵循天人合一、和谐共生的生态文化理念,思考如何建立旅游文创产品与消费者、旅游地、自然环境之间的和谐共生关系,讨论旅游文创产品设计策略,提出当代设计应该从生态环境的大范畴思考产品与人、环境之间的融合性。探究生态文化理念与旅游文化产品的内在联系,总结了优质的文创产品应当具备更高的创新性和融合性,基于此理念的旅游文创产品能以更自然的方式将文化带进人们的日常生活中,在满足消费者多方面需求之余顺应时代需求。
Tourism cultural and creative products are an important way to spread culture and an important link in tourism behavior. This article follows the nature and harmonious coexistence with the ecological culture idea, thinking about how to establish harmonious symbiotic relationship between products and consumers of tourism, tourist destination, the natural environment, discuss the tourism product design strategy, put forward the contemporary design should think about fusion between products and people, the environment from the ecological environment of the large category. By exploring the internal connection between ecological culture concept and tourism culture products, it is concluded that high-quality cultural and creative products should have higher innovation and integration, and based on this concept, tourism cultural and creative products can bring culture into people’s daily life in a more natural way, so as to meet the needs of The Times while meeting the various needs of consumers.
作者
赵芳甜
唐立华
Zhao Fangtian;Tang Lihua(Central South University of Forestry and Technology,Changsha 410004,China)
关键词
生态文化
旅游文创产品
和谐共生
设计策略
ecological culture concept
tourism cultural and creative products
harmonious co-existence
design strategy
