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O2O模式下农产品品牌发展对策 被引量:2

Brand Development Countermeasures of Agricultural Products in O2O Mode
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摘要 要实现农产品的增产增收,应转变农业发展模式,发展特色农产品.特色农产品建设是推动农业持续健康发展的核心力量,是农业产业升级的关键环节.该文对O2O模式下农产品连锁品牌经营模式及相关内容进行了阐述与分析. In order to increase production and income of agricultural products,mode of agricultural development and characteristic agricultural products should be changed and developed. Construction of characteristic agricultural products is the core force to promote the sustainable and healthy development of agriculture,also is the key link of agricultural upgrading. Management mode and related contents of agricultural product chain brand were expounded and analyzed in mode of O2 O.
作者 张力 ZHANG Li(Shaanxi Vocational College of Finance and Econom ics,Xianyang Shaanxi 712000,China)
出处 《农业工程》 2019年第11期129-131,共3页 AGRICULTURAL ENGINEERING
关键词 O2O模式 农产品 连锁经营模式 020 mode agricultural products chain operation mode
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