摘要
研究红酒包装上手绘插画的作用和情感表达效果,分析了红酒包装上手绘插画的主要作用,强化手绘插画在红酒包装设计中重要性的认识。分析了红酒包装上常用的手绘插画风格种类,并提出红酒包装手绘插画的创新设计方法,以达到通过手绘插画提升红酒品牌价值的效果。分析发现,手绘插画能够将企业的产品设计理念融入其中,很好地诠释企业的文化,为企业的品牌形象,更利于产品的宣传,为产品的销量奠定了基础。风格迥异的手绘插画通过立体的或抽象的图案与线条展现出自己独特的魅力,给人以不同寻常的感受。红酒包装上手绘插画的作用十分关键,对手绘插画进行精心设计很有必要,设计者不仅要善于展现品牌价值,还要根据社会环境进行创新,提升企业形象和影响力。
The emotional expression effects of hand-drawn illustrations in wine packaging were studied.The main functions of handdrawn illustrations in wine packaging were analyzed to emphasize the significance of illustration in the design of wine packaging.In addition,the styles and the varieties of commonly-used hand-drawn illustrations in wine packaging were analyzed,and the innovative design of hand-drawn illustrations in wine packaging was put forward for the purpose of enhancing the brand value of wine.It was found that the successful hand-drawn illustrations could integrate enterprises’design concept,interpret enterprises’spirit,make good publicity of the brand,and lay a foundation for wine sales.Different hand-drawn illustrations of two-dimensional or abstract patterns and lines displayed their individual charm and impressed consumers with distinctive feelings.The role of hand-drawn illustrations in wine packaging was of great significance,and the artful design of the illustrations was necessary.The designer should be good at showing brand values as well as making innovations according to social environment.
作者
王媛
WANG Yuan(Shangluo University,Shangluo,Shaanxi 726000,China)
出处
《酿酒科技》
2019年第11期119-123,共5页
Liquor-Making Science & Technology
关键词
红酒包装
手绘插画
情感表达
效果研究
wine packaging
hand-drawn illustration
emotional expression
effect study
