摘要
体验经济时代背景下游客旅游体验质量提升已成为促进影视主题旅游公园可持续发展的重要途径之一。以横店影视城为例,百度旅游、驴评网、同城旅游和驴妈妈旅游4大在线旅游网站为数据来源,运用内容分析法对点评文本进行旅游体验质量要素编码和概念归类,构建横店影视城旅游体验质量要素结构和评价数据集。在此基础上,结合点评得分数据,利用重要性-表现性(IPA)分析法各要素进行旅游体验质量评价。结果显示:横店影视城旅游体验质量评价要素包含环境氛围、服务流程、体验项目和体验价值4个主类目和13个次类目;IPA分析发现各旅游体验要素重要性值高的表现性普遍较好,且各要素的重要性和表现性均存在较大差异;预期体验、环境氛围体验、购物体验和自助游体验是旅游体验质量提升的核心。基于以上结果提出横店影视城旅游体验质量评价优化模型,为旅游体验建设和发展提供科学的理论依据。
In the era of experiential economy, to improve tourist experience quality has become one of the important ways to promote the sustainable development of movie-themed parks. We chose movie-themed park of Hengdian as a case and selected tourists’ comments and travel notes on Baidu Tourism, LvPing Net, Tongcheng Tourism and Lv Mama Tourism as data sources. Content analysis method was used to code and categorize the evaluation texts to establish the elements structure and data set of tourist experience quality at Hengdian movie-themed park. Then we analyzed the structure characteristics by means of Importance Expressivity(IPA) analysis method. The results show that the evaluation elements of tourist experience quality at Hengdian movie-themed park include 4 main categories and 13 sub-categories, such as environment, service flow, experiential items and values. IPA analysis shows the higher performance of most elements, and there exists relatively bigger difference between the importance and performance of each element. The expected experience, environmental experience, shopping experience and self-help experience end up the core of tourist experience to be improved. Based on the study, we proposed an optimization model for evaluation of tourist experience quality at Hengdian movie-themed park, which can serve as a scientific basis for work to improve tourist experience.
作者
林开淼
郭伟锋
郜俊利
LIN Kaimiao;GUO Weifeng;GAO Junli(School of Tourism,Wuyi University,Wuyishan,Fujian 354300,China;School of Geography Science,Fujian Normal University,Fuzhou 350007,China)
出处
《西昌学院学报（自然科学版）》
2019年第4期31-36,共6页
Journal of Xichang University(Natural Science Edition)
基金
2017年福建省社会科学规划项目：世界遗产地文化空间旅游化生存：过程、格局与机理（FJ2017B023）
2017年福建省中青年教师教育科研项目：范式危机与朱子文化旅游话语系统重构（JAS170525）
